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The Maserati Genuine Parts project was established with the aim of emphasizing the availability of Maserati spare parts and accessories. This lead to a full product range, leading to the diffusion of its value-added authenticity and reliability. With the creation of the new Maserati Genuine marquee, the desire is to differentiate clearly from the competitors’ non-original parts and increase the number of immediately recognizable products. Vitally important is the fact that the parts are guaranteed, original and official.
The Maserati Genuine range includes three different brands, each with its own identity: Genuine Spare Parts, Officine Alfieri Maserati and Maserati Birdcage. The division was created in order to assure ease of identification and for the perception of the value attached to each entity.
Genuine Spare Parts is the exclusive line of original Maserati spares recommended for their advanced technology, design and attention to detail.
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The choice of original spare parts assures that the car will always be in the best condition and allows the high qualitative standards of the vehicle to be maintained.
Officine Alfieri Maserati supply a range of luxury accessories. The range was developed in order to allow the client to tailor their vehicle to measure. Accessories tweak the car’s appearance so that it reflects the client’s taste and personality. Of course, the Trident’s sporty nature and elegance remain. It is possible to choose from a range that includes rear window curtains, a CD changer and personalized under door moldings.
To conclude the range, Maserati Birdcage was developed for race fans who like to accentuate the sports personality of their car while retaining a perfect balance between innovative technology, cutting edge design and a sporty temperament. With Maserati Birdcage it is possible to select from a variety of finishes, from the color of the brake calipers and grille to track inspired accessories with which to equip the car.
For any other questions feel free to email Mark Swigert at mswig@ferrariofdenver.com
